Email Marketing Mastery, Braze, Klaviyo, and Winning Campaigns That Actually Work

Let’s face it: email marketing sometimes feels like shouting into the void. Your beautifully crafted emails sit unopened, gathering digital dust while your open rates mock you from the corner. But what if we told you there’s a way to stop the madness and actually create emails people want to open, read, and—dare we say—enjoy?

Enter Braze and Klaviyo, the dynamic duo of email marketing platforms. Whether you’re running an ecommerce store, a SaaS company, or just trying to remind people you exist, these tools can transform your email game from “meh” to money-making magic.

In this guide, we’ll share everything you need to know about email marketing in 2024, complete with winning workflows, hard-hitting facts, and a touch of humor to keep things lively. Let’s dive in.

Why Braze and Klaviyo Are the Stars of the Show

Braze: The Omnichannel Wizard

Braze is like the Swiss Army knife of customer engagement. It doesn’t just do email; it does email, push notifications, in-app messaging, SMS, and more. If your audience breathes air and uses a device, Braze can reach them.

Klaviyo: The Ecommerce Darling

If you’re in ecommerce, you’ve probably heard of Klaviyo. This platform integrates beautifully with Shopify and other ecommerce platforms, making it ridiculously easy to segment customers, track their behavior, and send hyper-personalized emails. Think of it as your ecommerce BFF.

The Stats That Will Blow Your Mind

Let’s talk numbers, because nothing says “trust me, I’m legit” like cold, hard stats:

$42: The average ROI for every $1 spent on email marketing. (Yes, really.)
Personalized subject lines increase open rates by 26%.
Automated email workflows drive 30% of ecommerce revenue.
50% of customers prefer email over other communication channels.
Adding dynamic product recommendations can boost CTR by 65%.
Cart abandonment emails recover an average of 18% of lost sales.
80% of customers are more likely to buy from a brand with personalized experiences.
Interactive emails (like quizzes or polls) improve engagement by 73%.
Emails with videos can increase click-through rates by 96%.
Drip campaigns are responsible for 20% higher purchase rates.

Convinced yet? Great. Now let’s look at how you can put all this to work.

Winning Email Flows That Actually Convert

Good email marketing isn’t just about writing snazzy subject lines (although those help). It’s about creating workflows that guide your audience through their journey with your brand.

1. The Welcome Series

Think of this as the digital equivalent of a warm handshake—or maybe a fist bump, depending on your vibe.

Email 1: “Welcome to [Your Brand]!” (Tell them who you are and why they should care.)
Email 2: “Here’s what we can do for you.” (Highlight benefits, testimonials, or case studies.)
Email 3: “Let’s get started!” (Offer a discount or incentive to take that first step.)

2. Abandoned Cart Flow

If people are leaving items in their cart, don’t panic—it’s not you, it’s them. But it can be you if you don’t follow up.

Email 1: “Did you forget something?” (Remind them what they left behind.)
Email 2: “Don’t wait too long!” (Add urgency with limited-time offers.)
Email 3: “Last chance!” (Sweeten the deal with free shipping or a small discount.)

3. Post-Purchase Flow

Your relationship doesn’t end when someone buys—this is where it starts.

Email 1: “Thank you for your order!” (Include tracking info and maybe a funny GIF.)
Email 2: “How’s it going?” (Share product tips, care instructions, or tutorials.)
Email 3: “Share the love.” (Ask for a review or referral.)

4. Winback Campaigns

When someone ghosts your brand, don’t sit in a corner crying. Woo them back with charm and a great offer.

Email 1: “We miss you!” (Nostalgia works wonders.)
Email 2: “Here’s what’s new.” (Showcase updates or fresh products.)
Email 3: “Let’s make it official again.” (Offer an exclusive discount.)

How to Optimize Like a Pro

Even the best campaigns need tweaking. Here’s how to level up:

A/B Testing: Test everything—subject lines, CTAs, designs. The smallest tweak can make a big difference.
Dynamic Content: Show personalized recommendations or location-based offers.
Segmentation: Stop sending the same email to everyone. Segment by behavior, purchase history, or engagement.
Timing: Use AI tools in Klaviyo or Braze to find the perfect send times.
Analyze Metrics: Open rates, CTRs, conversion rates—track it all and adjust.

20 Email Tactics to Steal (We Won’t Tell)

Add countdown timers for urgency.
Use emojis in subject lines (but don’t overdo it).
Highlight user reviews or testimonials.
Send birthday discounts or freebies.
Offer referral bonuses (“Share with a friend and you both save!”).
Include interactive elements like polls or quizzes.
Send restock alerts for popular items.
Use humor—people love to laugh.
Add GIFs for visual interest.
Segment by customer value (VIPs deserve special treatment).
Use AMP for Email to allow actions like RSVPs within the email itself.
Send “thank you” emails after events or purchases.
Highlight eco-friendly or social impact initiatives.
Tease new products before launch.
Follow up on free trials with an upgrade offer.
Run flash sales with limited-time offers.
Include “trending now” sections for FOMO.
Use Braze’s push notifications to complement your emails.
Promote user-generated content (e.g., “See how our customers are using [Product]!”).
Send a “we noticed you looking at [Product]” email to re-engage browsers.

Why Loma Cotta?

Email marketing isn’t just sending pretty emails—it’s a science, an art, and maybe a little magic. At Loma Cotta, we specialize in creating email campaigns that don’t just get opened—they get results.

Here’s what we bring to the table:

Expertise with Braze and Klaviyo.
Proven strategies for ecommerce and omnichannel brands.
A Los Angeles-based team that knows how to connect with audiences locally and globally.

Let us turn your email marketing into a revenue-generating machine. Contact us today to get started!

Because the best emails don’t end up in spam—they end up driving sales.